Everything is about the process. After working in the industry for several years, I have acquired some skills and borrow some methods from different disciplines that I have integrated in my Human Centred Design method to approach projects with an emphasis in the role of Industrial Design in the Product Development process.



My aim as a team working designer is to deliver thoughtful, liable and unique solutions that make people fall in love with brands. As an overview process, the graph below highlights the phases and my active participation and from other co-designers (activities are an example and not all are included  since these may vary from project to project), as well as other activities by other disciplines linked to the project.

I participate all along the process in the product development, my process makes emphasis in the phases where design is used as a strategy for the product inception and in the Creative Synthesis phase, where constant iteration is required. My philosophy is based in Design Thinking, defined as the ability to combine empathy, creativity and rationality to meet user needs and drive business success. I use this approach to work in every project I face to go beyond common solutions. I strongly believe that huge changes in the world and society are possible through design.