Bio / Overview

Under the tutelage of James Luther (Creative director at Frog Design) Omar Huerta started in the world of product design, user centred design and user experience; bringing a unique and disruptive innovative perspective to every project he has taken part. 

He has shown to be passionate about design in his work, with the skills to go beyond the common products; his work has been developed in various fields of design such as industrial and product design, transportation design, graphic design, and fine arts.

He has more than 8 years of experience working for companies of all sizes and around the world helping them to get re-discovered through disruptive innovation and design thinking; from small start-ups and design studios such as Hunpel (Mexico), Soma Design Studio (Mexico), Artefice (Italia) and Open Design (China) Raffles International (India) to some of the most influential companies such as Unilever, Nestlé, 3M, Indesit, Universal Music, Ideal Standard, among others.

His persistence and work have been recognised with global accolades, granted scholarships and funding, as well as the worldwide media exposure. As part of his interest in the dissemination of design He's given design lectures, talks and workshops at design institutes and universities in Mexico (U.A.E.Mex., UVM) and India (Raffles Millennium International), at the Disruptive Innovation Festival (DIF 2015) in London as well as PechaKucha nights at Milan (2011) and Mexico (2014).

Actually, He is working as creative director and product design consultant in United Kingdom; and actively taking part of initiatives to transform linear economies into circular ones by using design thinking and disruptive innovation as part of his PhD studies.

Professional Background

Omar started his career as an Industrial and Product designer at design studios based in Mexico, Italy and China working for worldwide influential brands where he gained experience as a Product Designer. In 2006 He Joined Hunpel design studio (Mexico) where he worked as product designer and mock-up specialist for automotive and transport design projects.

In 2009, Omar partnered to found SOMA, a product design and disruptive innovation firm where his work as a product design consultant for clients in Mexico, Italy, Canada and India, has gained international recognition. In 2010 he worked as Product design and Strategic innovation consultant for Artefice Group (Italy) developing projects with a sustainable approach.

He has been involved in the diffusion of Design and Innovation, lecturing in Product design and Industrial Design programs in Mexico and India from 2011 to 2013. In November 2013 Omar joined Cranfield University in a PhD program where He is looking at the development of more sustainable materials through design thinking within a circular economy.



PhD Cranfield University, United Kingdom.

Master RSP Product design, Instituto Europeo di Design Milano, Italy.

BA Industrial Design, Universidad Autónoma del Estado de México, Mexico.

Furniture and Graphic Design, Jaume I University, Spain.

Fine Arts, School of Fine Arts of Toluca, Mexico.


  • Spanish: Mother tongue
  • English: Proficient user
  • Italian: Proficient user
  • Portuguese: Independent user